Plan Your Internet Success – How to Select a Domain Name

1. Select a domain name

Don’t try to do too many things with your name like for example use all the keywords. I’ve come to the conclusion that so much is at play when it comes to SEO and selling a concept or attracting people to a site that the shortest, easiest to remember and to spell name is the best option.

For example I created site like “search-engine-optimization-professionals” and realized that this is so long and so complicated (not the “s” at the end – I actually debated for or against the “s” and selected both domain at one point) that all this was pointless. Additionally Google started penalizing sites with “-” in their names.

Bottom line, find something easy to spell and remember.

Finally, as a personal preference, I do not recommend that people buy their domain name through their hosting company. I personally use Godaddy as much because I started with them and have too many domain to move somewhere else but any specialized domain registration site is what I would recommend. This being said there are no specific rule here so whatever works for you…

Resources:

- GoDaddy
- buydomains
- sedo
- register

Bottom line is who cares what you select today? For under $8.00 for a domain per year you can afford to buy a few and test them? Who knows, you may have some variation and I am testing them to see what kind of action I get if any. A couple of years ago someone some-one suggested that I get some wine sites and I got a few but came up with the idea of some name that would personalize these sites. So I got what was available (mycaliforniawinery or buy-california-wine – Yes, at the time the “-” was still working) but was not satisfied since most good stuff was gone. I thought about it and decided to select a bunch of things that were “customized” around the concept of myxxxxcorner (for example mycaliforniawinecorner, myredwinecorner, mychardonnaycorner, etc.). I must have spent $80.00 and by the end of the first year abandoned half of them.

Keep in mind though that if you want to brand a name, what I describe above will not work. However, there is always the option for sub-domain like wahetver1.domain_name, whatver2.domain_name, etc. but SEO is peculiar for these so it is another issue to consider.

There are many options for what may be your best option, and I suggest that you think through but at the very minimum secure a few domains that you think may work for you.

2. Create a Website

Some people spend a fortune on this and I think it is not very smart unless there is an absolute need to have very specific look and feel to create an image or ambiance. Most people on the net do not seem to care much about web design if you believe what you see. Amazon, Yahoo, Google are not exactly the most attractive sites on the Net yet they work for the people who use them and that the key… work!

Bottom line you want to start with a simple site and take it from there. There are plenty of sources for free templates and I encourage you to take them into consideration.

Where I think your money would be better spent is on a program that allows you to manage your website. There are free ones (open source) like Joomla, Drupal, Magnolia and paid ones that are often specialized solutions like Salesforce but cost a bundle. I personally use neither and rely on Micromedia Dreamweaver and the assistance of my php programmer to do what I need because I like 100% control over my website.

As a result my recommendation is to get a copy or Dreamweaver and start learning the basic of building and maintaining a website. It’s not the easiest route but this with the “ready to go” template makes it best approach in my view.

Resources:

- allwebcodesign
- templatetuning
- flash-template-design
- dreamlinestudio
- oswd
- zerodollartemplates
- webmastersplaza
- dreamlinestudio
- watson
- whitegyrflash-templates.htm
- freeflashsites
- templatepark
- bizweb2000
- roopletheme
- drupal

Finally you must have noticed that some website show a small icon next to their domain name and if you want to create something like that it’s super easy. Just create some kind of logo (keep in mind that since it is tiny it should be something easy to recognize like a letter) and go to http://www.favicon.cc/ and you’ll see how easy it is to do

Whatever you decide to do, do not waste too much time re-inventing the wheel on this one. What you need is a simple, easy to navigate websites that is attractive and pleasing to the eye and “Paramount” has something to say, hence # 7 below.

3. Create Content for your Websites

Well, here is another vast and interesting subject. Many people think that they are great at writing content and they go on and write long tirades about their websites and business and loose the point, let alone the attention of the visitor. Others read some SEO articles about content and learn that you have to include as many keywords as possible. So they go on and load their text with so much stuff that it becomes a weird concoction of words that barely make any sense. Yet, other who may have tried both approached and failed hire a web copy writer to do all of the above.

In my opinion the secret of great content for a website starts with something that has been around for centuries and that is applied very commonly in all newspapers, TV promos, etc. It’s the headline… If you have a great headline that grabs the visitor’s attention then you have already done half your job.

How does it work for a website? Simple — You must capture in a few words that describe what this site is all about. In other words whatever made you decide to start this business in step 1 should now be explained in a short statement. For example if you decided to sell used technical manual online because no-one else does it then state it “The Place for Used Tech Manual”

Resources:

- articlehub
- articlecity
- articlehub
- rdf.dmoz
- moreover
- advertisingknowhow
- magnet4web

TIP: In case you need content in a hurry and for a temporary period of time, you should know that Wikipedia allows anyone to use their content as long as it is recognized as originating from Wikipedia

Finally while this is not really content related, you should not forget to check on the option to add a search capability to your website. Here are some free and paid solutions.

Additional Resources:

- freefind
- fusionbot
- spiderline
- phpdig
- atomz

4. Select an ISP

There are thousands literally these days and all offer the same things (more or less). There are three main option:

I – Shared Hosting – You along with hundreds of others are hosted on the same machine(s)
II – VPS (Virtual Private Server) Hosting – A space within a machine or machine is dedicated to you and only you and you get basic admin support
III – Dedicated Server – A server is dedicated to you and only you and the admin support is a bit more advanced

Bottom line is that if you are going to have a few links on what is mainly a content site with very little or no functionality then get a shared plan. If on the other hand you are going to run a data base and need to install some apps to run your business then VPS and dedicated is for you. The big difference between the two is volume and capacity between the servers, and this is when you need to make a decision between VPS or Dedicated.

Resources: ISP that I like and use

- jumpline
- HostGator
- serverintellect
- hypermart

Regardless of where you decide to host your site, I would suggest that you make sure that you can upload your files via FTP and to get an FTP solution and always backup your websites’ files. This will allow you to switch to another ISP provider if you are not happy with the one you first selected*

* Hence you want to register your domain with an independent registration provider independent of your ISP. This will allow you to make a simple change of DNS when you want to switch.

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Plan Your Internet Success - How to Select a Domain Name, 10.0 out of 10 based on 1 rating

85 Comments

  1. egis said,

    Wrote on July 11, 2010 @ 1:39 pm

    Born in the same city I was! LA, California. HEY CAN I SEE A PIX OF UR WINE COLLECTION???

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  2. mel o'hagenesi said,

    Wrote on July 12, 2010 @ 6:13 pm

    Google Rolls out new over simplified Search Page

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  3. bors theodorfor said,

    Wrote on July 13, 2010 @ 9:16 pm

    I have SEOOCD: Search Engine Optimization Obsessive Compulsive Disorder. My brain is full. I have read so much about how to rank high in search engines that I’ve just about had enough. My desire and passion for taking my online business to the top is causing me to exist in hyper-overdrive.

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  4. scrookfiet weianic said,

    Wrote on July 14, 2010 @ 8:21 am

    amazon. ebay.

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  5. joessela thesting said,

    Wrote on July 14, 2010 @ 10:04 am

    Everyone knows essay mills exist. What’s surprising is how
    sophisticated and international they’ve become, not to mention
    profitable.

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  6. koerni said,

    Wrote on July 14, 2010 @ 11:07 am

    yea your definitely welcome..let me know if I can assist you in any way! :)

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  7. gotte said,

    Wrote on July 14, 2010 @ 5:40 pm

    Indian food has great fan following and its spicy and effervescent cuisines are loved by many all over the world. The flavor and aroma of Indian food is conspicuous by its presence and you can find an Indian restaurant in almost any …

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  8. modis mathaxtell said,

    Wrote on July 15, 2010 @ 2:17 pm

    Unmanaged rage will be more harmful than you believe. Rage is a difficulty that we all face; the primary variation is i

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  9. man verniko said,

    Wrote on July 16, 2010 @ 5:53 pm

    5th

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  10. cuffordock said,

    Wrote on July 17, 2010 @ 4:42 pm

    This video does a great job of breaking down what exactly SEO is for the uninformed. A must watch for the undoctrined!

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  11. abrathi said,

    Wrote on July 18, 2010 @ 7:41 am

    If you don't have a hosting server, register your domain with google. They will provide your domain with a website, email and web applications server all for free. This beats anyone I know.

    http://www.google.com/apps/intl/en/business/domain.html

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  12. noriyah rubezachon said,

    Wrote on July 18, 2010 @ 9:17 am

    High Quality Web Hosting starting at $6/month. World-class facilities in USA, Hong-Kong and Germany. Super fast servers and award-winning technical support. 50% discounts for resellers. Domain Registration at $5/yr. Control Panel, Webmail, Superior Tech Support, Super Fast Servers!

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  13. buch said,

    Wrote on July 18, 2010 @ 7:41 pm

    NOTE; Click on (more info) to see the LYRICS to this great song…Please let me know of any omissions or errors…Thank You…

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  14. kinskip said,

    Wrote on July 19, 2010 @ 2:25 am

    Here are some reasons why you should not choose nexus-webdesign.com as your SEO provider:

    1. Their Portfolio [link] is merely a series of templates which are not truly operating domain named websites; and the navigational links "1, 2, 3" are inoperable;

    2. Their Web Design link is merely a "Home" webpage notation, not anything unique and different; and,

    3. Some of the Text Headings are scrambled such as "SEO Optimization."

    Overall, if their own website is any indication of the quality of workmanship they will provide to you, then don't expect to get a quality ecommerce website.

    A far superior web design ecommerce provider is homestead.com.

    Good luck!

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  15. sch que said,

    Wrote on July 19, 2010 @ 3:34 am

    me encanta esta cancion es la polla :p jajaja

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  16. tier said,

    Wrote on July 20, 2010 @ 1:23 am

    From time to time they surface in the Lightbox, these ‘non-believers’ who wonder why on Earth we are still waiting, for what in their eyes will never happen. True, the stories have gone on for ages, with hardly any variation. But I doubt if many of th…

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  17. folok sio said,

    Wrote on July 21, 2010 @ 12:06 am

    You can post your services in forums and classified ads such as the source. Most people looking for such services will often go to these sites first.

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  18. danasserne said,

    Wrote on July 21, 2010 @ 9:59 pm

    Everyone should open a account and use it! I love it…<clipped>…some stuff is good to remember!! RP

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  19. odende said,

    Wrote on July 22, 2010 @ 9:55 pm

    O que é SEO – Search Engine Optimization Escrito por Raphael Prugner Qua, 21 de Julho de 2010 09:44 O significado de SEO é Search Engine Optimi…

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  20. holer said,

    Wrote on July 23, 2010 @ 10:54 pm

    #Save $3 per #domain on the first year of #registration – great value!

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  21. hoff quijseldez said,

    Wrote on July 24, 2010 @ 8:59 am

    Movie Info – Riding Disney about its movies Good Stuff!

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  22. ghan said,

    Wrote on July 26, 2010 @ 1:52 pm

    very good . thanks

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  23. pitz lacigdina said,

    Wrote on July 28, 2010 @ 12:58 am

    Pejzaze sa tu piekne, bede tesknic za tymi miejscamy gdy wroce do Polski.

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  24. hedstein surage said,

    Wrote on July 28, 2010 @ 10:10 am

    California cheese, no wine

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  25. gurstenbur eski said,

    Wrote on July 28, 2010 @ 6:07 pm

    Happy Birthday Kevin Wilke – A Happy Birthday Kevin Wilke wish page – leave a message, congrats and Happy Birthday Kevin !!!!

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  26. mochevarao hainertenb said,

    Wrote on July 29, 2010 @ 3:44 pm

    Lov ve it

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  27. ard said,

    Wrote on July 30, 2010 @ 3:22 am

    {mos_ri}
    Категория: Продажби & Маркетинг> SEO – Search Engine Optimization Умения: SEO, социални медии мрежи, член писмено и блоговете, обвързване. Държава: [...]
    Прочети още за Seo оптимизация на сайт и сео за търсачки и Изработка на сайт. Сео оптимизация на сайтове и seo оптимизация на сайт за по-добро класиране в Google и търсачки. Кой оптимизатор е по-добър.

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  28. ver said,

    Wrote on July 30, 2010 @ 12:34 pm

    There’s lots of variation is bishop design

    This one looks fairly similar

    http://www.redbookmag.com/cm/redbook/images/chess-pawn-lg-14992158.jpg

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  29. barrart said,

    Wrote on July 31, 2010 @ 3:33 am

    It costs them less money to air garbage than it does to air well-crafted animated shows.

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  30. wing antzler said,

    Wrote on August 2, 2010 @ 9:27 am

    Widget Advertising And SEO~Web Optimization~Search Engine …

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  31. hfortlifoy jar said,

    Wrote on August 2, 2010 @ 7:28 pm

    lol, sounds like you had a great time though! :)

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  32. aikawamber said,

    Wrote on August 3, 2010 @ 6:21 pm

    this sounds neptne-ish

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  33. phageshert sart said,

    Wrote on August 6, 2010 @ 5:00 am

    Wine Briefs – St. Helena Star: California Catholic DailyWine BriefsSt. Helena StarThe Alcohol and Tobacco Tax and …

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  34. kamahima kashi said,

    Wrote on August 8, 2010 @ 7:12 am

    led pipes lol hahaha

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  35. fox said,

    Wrote on August 8, 2010 @ 6:51 pm

    On Sunday 8th August 2010, said:

    reply
    “90%+ variation in student learning is (cont) – Mike Bostock (Mike_Bostock) http://twitter.com/Mike_Bostock/statuses/20612933900

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  36. lacris dewinn said,

    Wrote on August 11, 2010 @ 6:40 am

    well they can be considered one in the same genetic diversity refers to the presense of many genetic variations in a property

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  37. siencoine bjoth said,

    Wrote on August 11, 2010 @ 5:56 pm

    cool

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  38. hecorpino said,

    Wrote on August 12, 2010 @ 4:29 am

    Simon Cowell Using Search Engine Optimization For Good PR411mania.comIn one case, an online journalist wrote an article titled “Why ‘American Idol’ Is Better Off Without Simon Cowell” and got her blog shut down by WordPress, …and more »

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  39. mclemley said,

    Wrote on August 12, 2010 @ 10:03 pm

    If You Like it – Then You Put a .CO on it! | Domain Name Registry: domain name registrars,domain name registration…

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  40. tore said,

    Wrote on August 13, 2010 @ 4:20 am

    Jay-Mc got this wine right. Matthiasson white rocks.

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  41. cons said,

    Wrote on August 16, 2010 @ 1:29 am

    Columbia pushed its first trailer for James L. Brooks’ “How Do You Know” out to Yahoo Movies today. In the story, Reese Witherspoon finds herself in a romantic triangle with Paul Rudd and Owen Wilson, each seemingly playing a new variation on their typical schticks — Rudd less smarmy, Wilson more hostile. Brooks regular Jack Nicholson [...]

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  42. gerbernet said,

    Wrote on August 16, 2010 @ 8:36 am

    Is this how yahoo answers works. Someone votes everyone else thumbs down, while giving themselves a thumbs up?
    While cutting and pasting the same exact spam answer to other related questions. Spammng is one thing, but the thumbs down thing is really loser material.

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  43. chairo aue said,

    Wrote on August 17, 2010 @ 1:04 am

    great song

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  44. crack said,

    Wrote on August 17, 2010 @ 1:30 am

    Are you tagging?

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  45. cona said,

    Wrote on August 17, 2010 @ 11:48 pm

    Breaking News! RT New Wine Spectator goes out on a limb, recommends California cabernet with steak.

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  46. will said,

    Wrote on August 18, 2010 @ 5:04 pm

    It is always a good idea to promote your business via internet. With innovative formations, it is quite easy to spread business worldwide to earn desired profits and please potential clients. For this purpose, Search Engine Optimization is the most effective concept to fulfill the requirement of internet marketing promotions. India is one of the most growing markets of SEO with latest technology. If you are willing to hire SEO India Company for building up your online business on maintaining the older WebPages then it is better to enquire about the present online SEO companies. Search engine optimization has been operated with unique tools functions where one can ask for suitable SEO package according his/ her requirement. Sear … SEO India Company, SEO India, Link Building India

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  47. dupash said,

    Wrote on August 18, 2010 @ 9:53 pm

    Tata Motors is a lot of things–India’s largest car manufacturer, producer of the $2,000 car (the Nano), and designer of the world’s cheapest high-rise apartments. Now it appears that Tata can add another title to its ever-growing list: mainstream manufacturer of electric vehicles. Edmunds reports that Tata is planning to launch two electric vehicles in Europe by March of 2011. The vehicles, set to launch first in the U.K. and Scandinavia, will reportedly include a variation of the Indica Electric as well as the Ace commercial mini-truck. The lithium-ion battery-equipped vehicles boast ranges of 120 miles and 110 miles per charge, respectively. We have yet to hear back from Tata regarding pricing for the cars, but we’re guessing they’ll be significantly more expensive than the famed Nano (although Tata also plans on eventually introducing an electric Nano in Europe). Tata’s native India will have to wait a while before getting any electric vehicles from the company; a lack of…

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  48. cooki fritz said,

    Wrote on August 19, 2010 @ 5:40 am